Kendrick Lamar.Jason Koerner / Getty Images file
Rapper Kendrick Lamar will headline the Super Bowl LIX halftime show in New Orleans, the NFL announced Sunday.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar, 37, said in an NFL-released statement.
Lamar is one of the most decorated rappers in history. He has 17 Grammy Awards, 29 BET Awards, and won a Pulitzer Prize for music in 2018 — the first musician to win outside of the classical or jazz genres.
Follow along for live coverage of Week 1
Roc Nation and Jesse Collins, an Emmy-winning producer, will serve as co-executive producers of the Apple Music halftime show.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Roc Nation founder Jay-Z said in a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”